A customer and sales management system built exactly around your processes – no monthly subscriptions, no unnecessary features, with your data under your complete control.
Salesforce, HubSpot, Pipedrive – they’re all good tools for generic companies. If your business has a standard workflow, they might be a good fit. But if you have specific processes, your own terminology, unconventional hierarchies or integrations with internal systems, these platforms quickly become a source of frustration: you pay for features you don’t need, the ones you do need are missing, and you end up adapting your business processes to the software’s limitations – not the other way around. A custom CRM changes this dynamic: the system is built around your processes, not you around the system.
Graphic Beast builds CRMs from scratch, in code, tailored exactly to the way your team works. We have built customer management modules as part of real, live applications – from comprehensive tracking of a customer’s history to visual sales pipelines with customizable stages. We know what it means to design a system that real people will use every day, and we design every element of the interface with speed, clarity and reliability in mind.
A comprehensive customer profile with contact details, interaction history, total value, status and any custom fields relevant to your business.
Kanban board with your sales stages, drag & drop between stages, estimated value per opportunity and configurable probability of closing.
Tasks assigned per user, deadlines, automatic reminders and notifications for actions requiring attention – nothing falls through the cracks.
Statistics on sales, conversions, team performance and any other relevant KPIs. Charts and exportable tables configured exactly to your reporting needs.
Send and receive emails directly from the CRM, with the conversation history automatically attached to the customer file. WhatsApp Business API integration on request.
Each user can only view and edit what pertains to their role. Agents see their own portfolio, managers see everything, and administrators configure the system.
Detailed log of all actions per client and per user – who changed what and when. Audit trail for compliance and resolving internal disputes.
We connect the CRM to ERP, invoicing systems, email marketing platforms, VoIP telephony or any other internal tool via a dedicated API.
Quotation and contract generator with customizable templates, direct sending to the client, electronic signature and automatic archiving in the client file.
SaaS platforms are designed for millions of different companies. A custom CRM is designed for a single company: yours. Here’s the difference in practical terms.
Total control over the system, your data and its development.
Flexibility limited to what the platform has decided to offer.
A CRM is not simply a digitised address book. When well-built, it becomes the backbone of sales operations: it records every interaction with a potential customer, guides the agent through the stages of the sales pipeline, automates repetitive tasks, and generates reports that clearly show where opportunities are being lost and which agent has the best conversion rate. The difference between a CRM used correctly and one ignored by the team is almost always the same: if the system is built around the actual workflow, people use it; if it forces them to enter unnecessary data or change the way they work, they avoid it.
Our process of building a custom CRM always begins with an in-depth analysis phase: we interview the sales team, managers and any other end-users to understand exactly what a typical working day looks like, what data is truly useful, where information is lost and what the points of friction are in the current workflow. Only after this analysis do we design the data architecture, and the interface. The result is a system that users adopt naturally, not one imposed from the top down.
CRM doesn’t have to be a separate, isolated application. We can integrate it directly into a larger platform: an online store that manages its customers and repeat orders within an integrated CRM, a booking application that includes a CRM with the full history of the relationship with each customer, or an internal tool for field sales agents, accessible from any device. We build complete systems, not disparate pieces, and deliver a product that your team can use from day one.
Other Graphic Beast services
We’ll discuss your processes, identify what’s missing and propose an architecture that solves the real problems of your sales team.
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